Empowering Excellence, Driving Growth, Shaping Futures

The idea for Subhankar Associates was born from a realization that banks were increasingly outsourcing their retail asset processing—a space where my expertise as a chartered accountant could make a meaningful impact. Starting this business was an exciting opportunity to bring structure and efficiency to a growing industry. Early on, we faced challenges in managing and enhancing the skills of entry-level employees to meet the high standards set by our clients. By implementing robust processes and Standard Operating Procedures, we overcame these hurdles and laid a strong foundation for the business we are today.

At Subhankar Associates, my vision is to build a global enterprise recognized as a center of excellence, exceeding industry standards and exploring sectors where scale and quality matter most. Our mission is deeply rooted in honesty, efficiency, and a relentless pursuit of excellence, both in employee satisfaction and service delivery. By aligning these values with my personal goals, I am committed to creating an organization that thrives on innovation and impacts lives positively.

Giving back to the community has always been a cornerstone of our work at Subhankar Associates. Over 70% of our entry-level workforce comprises women, empowering them to support their families and drive societal equity. Additionally, through initiatives like blood donation drives, free health checkups, and eye screenings in partnership with the Rotary Eye Hospital, we aim to support underprivileged communities. I believe that contributing to society is not only fulfilling but also vital for personal and organizational growth.

To remain relevant in today’s fast-paced world, we are embracing digital transformation as a key strategy for growth. My goal is to develop a robust digital platform capable of navigating technological disruptions while meeting the evolving needs of our clients. In the short term, our focus is on stabilizing operations post-COVID, while our long-term vision includes expanding into the housing sector and continuing to innovate across all our verticals.

Honesty and integrity are the guiding principles of everything we do at Subhankar Associates. These values drive our decision-making and are reflected across the organization through a top-down approach. We prioritize customer satisfaction, operational efficiency, and a commitment to excellence, ensuring our employees and clients experience the very best of what we offer. By fostering a culture of continuous learning and accountability, we ensure that these values are more than words—they’re a way of doing business.

I want Subhankar Associates to leave behind a legacy of excellence, collaboration, and positive impact. Our motto, "live and let live," reflects my belief in mutual growth and harmony. As a leader, I encourage future generations within and outside the organization to keep an eye on the society around them and strive to grow together, ensuring that our actions create meaningful change.

For anyone looking to start a business, my advice is simple: practice patience, focus on the details, and persevere through challenges. Understand that every business has its cycle of addition and attrition—it’s part of the journey. Most importantly, keep learning, stay adaptable, and never lose sight of the larger purpose that drives you. At Subhankar Associates, this philosophy has been our guiding light, and it’s what continues to push us forward.